Is Transparency the Highest Good

In our industry, transparency is seemingly being used as justification of "sustainable" purchasing. I wouldnt argue that this is wrong, but it does beg the question, "who does it serve"?

Asa coffee company, its a means of trying to communicate proof that no one is being taken advantage of in the process of sourcing and serving great coffee.

Regardless, if something is self serving, can it ever really be the highest good?

romance

romance is coming home from a day of work, quietly cleaning up dishes still left on the table from breakfast, in the acknowledgement it must have been a hectic day around the house.

romance is an hour of coffee together every morning, listening to your thoughts and dreams.

romance is watching you grow within yourself, and encouraging you to do more, even at the risk that you may not love who i am to you anymore.

romance is listening to you when, in passing, you mention something you want and i buy it when you dont expect it.

romance is me choosing you, everyday, for the rest of my life.